Adventures with Interactive LEGO® Peach™ (71441)

Join an iconic Super Mario™ character for a picnic and fly on a cloud to rescue the Yellow Toad with the Adventures with Interactive LEGO® Peach™ princess toy playset for kids (71441). A top Nintendo® gift for girls, boys and gamers aged 6 and up,the set features an interactive LEGO Peach figure, plus Lakitu, a Yellow Toad and a Lava Bubble. Travel from the Start Pipe to the Goal Pole triggering digital reactions from LEGO Peach and collecting coins along the way. Have a picnic, read a letter saying that the Yellow Toad has been captured, topple Lakitu from the cloud, and fly, flip and loop the loop on the cloud on the way to rescue the Yellow Toad. The buildable cloud toy also has a fishing pole for Lakitu to lift the Yellow Toad’s picnic seat.

Find building instructions in the box or on the LEGO® Super Mario™ app. For extra adventures, combine the builds and characters in this playset with those in other sets in the extensive LEGO Super Mario assortment.

Connected Product: LEGO® Mario™, LEGO® Luigi™ and LEGO® Peach™

Type of data generated as part of normal use:

The connected product is capable of generating the following types of product data:

Type of data generated based on consent from the user

The connected product is capable of generating the following types of product data if the user consents to the collection of data through the companion application LEGO® Super Mario™:

Usage statistic relating to:

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Continuous and real-time data generation:

The connected product

capable of generating data continuously and in real-time as part of use.

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The connected product stores data:

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Where data is stored, the intended duration of retention is:

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How to retrieve data:

If a LEGO® Insiders Account holder has consented to data collection, contact may be established via  privacy.officer@LEGO.com regarding any queries related to data retrieval. For non-account holders, data is not traceable back to anonymous devices.

How to erase data

Users may erase their data by:

Technical requirements for LEGO Super Mario App:

Related Service: LEGO® Super Mario™ (Mobile application)

Nature of product data obtained:

The service provider will obtain the following product data: Items marked with * will only be shared with the LEGO Group if you have consented to data collection:

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The related service will generate the following types of data:

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Use of data by service provider

The service provider:

use readily available data for its own purposes without consent to do so.

The full LEGO Privacy Policy can be found here https://www.lego.com/legal/notices-and-policies/privacy-policy

Third-party data sharing

The service provider:

intend to allow third parties to use the data.

Selected third-party service providers (e.g., cloud hosting and analytics partners) may process the data on behalf of the LEGO Group. They act strictly as data processors and may not use the data for their own purposes.

Data holder identity

The data holder for this related service is:

Other data processing parties:

Amazon Web Services

Contact information

You may contact the data holder through the following means:

Postal address:

How to request data sharing:

Users may request for their data to be shared with a third party by contacting the LEGO Group electronically via: privacy.officer@LEGO.com. 

How to end data sharing:

Users may end data sharing with a third party by

contacting the LEGO Group electronically via: privacy.officer@LEGO.com. 

Right to lodge a complaint:

In the event that you believe that your rights under Regulation (EU) 2023/2854 have been violated, you have the right to lodge a complaint with the competent authority responsible for supervising compliance with Regulation (EU) 2023/2854.