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ExclusivesAges 18+

The Lord of the Rings: The Shire™ (10354)

Name: The Lord of the Rings: The Shire™
Brand: LEGO
SKU: 10354
Rating: 4.1 (4 reviews)

LEGO.com RRP:

£229.99

LEGO.com

★4.1

(4 reviews)

🧱 2017 pieces - : £0.11

Available From

LEGO.comOfficial

£229.99

Price updated: 26 Apr 2026

View on LEGO →

Building Instructions Brickset

Price Analysis

Lowest Price Ever

£229.99

at LEGO.com · Jan 2026

Average Price (12mo)

£229.99

Current vs Average

0.0%

Near average

Price Trend

Stable

Last 30 days

Best Month to Buy

January

Value Score

7.0/10

Price-per-piece vs theme avg

The lowest price we've recorded for The Lord of the Rings: The Shire™ is £229.99 at LEGO.com in January 2026. The current price is close to the 12-month average of £229.99. Historically, January tends to offer the best prices for this set.

Price History & Buying Verdict

VerdictNo strong signal yet

•On price-per-piece, this is one of the better-value sets in the LEGO® Icons range (value score 7.0/10 vs theme average).

We've been tracking the price of LEGO LEGO® Icons The Lord of the Rings: The Shire™ (2,017 pieces) for 102 days, recording 8 data points across LEGO.com and major UK retailers. Over that period the price has dropped 0 times below previous levels, with the lowest price ever recorded being £229.99 at LEGO.com in January 2026.

The 12-month average sale price for set 10354 works out to £229.99 — that's 0% above the LEGO RRP of £229.99. The highest price we recorded across our tracked retailers was £229.99, giving a range of about £0.00 between the cheapest and most expensive observation.

Historically, January has produced the lowest average prices for The Lord of the Rings: The Shire™, so if you're not in a hurry it's worth bookmarking the page closer to that window.

Want to see how LEGO The Lord of the Rings: The Shire™ (set 10354) compares against other sets? Browse the best-value LEGO sets or check the full price-history tracker.

Description

The Lord of the Rings: The Shire™ (10354) is a LEGO LEGO® Icons set with 2,017 pieces, with an RRP of £229.99. Prices have been stable over the last 30 days. With a value score of 7.0/10, this set offers excellent value compared to other LEGO® Icons sets.

Journey to Middle-earth™ with the LEGO® Icons The Lord of the Rings: The Shire™ (10354) film memorabilia set. Bursting with features that fans will adore, this intricate diorama captures the magic of Bilbo Baggins’ eleventy-first birthday party and includes 9 film characters: Bilbo Baggins™, Frodo™, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie, Samwise™ and Gandalf the Grey™.

Recreate Bilbo’s hillside hobbit hole, complete with a round door and a richly furnished interior, including an entrance hall, study and parlour. Bring scenes to life with interactive functions. Transform a burning letter into The One Ring™ or make Bilbo vanish at the turn of a dial. Packed with film details, from Gandalf’s horse and cart to the firework dragon and Party Tree, this set makes an enchanting display for the home or office.

Discover the inspiring range of LEGO building sets for adults. The LEGO Builder app features a digital version of the building instructions included with this set.

Features

LEGO® Icons film memorabilia set⁠ – Travel to Bilbo Baggins’ enchanting hobbit hole in The Shire region of Middle-earth™ with the LEGO Icons The Lord of the Rings: The Shire™ building set for adults
What’s in the box?⁠ – All you need to build a LEGO® model of The Shire™ and Bilbo Baggins™, Frodo™, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie, Samwise™ and Gandalf the Grey™ minifigures
Features and functions ⁠– Transform a burning letter into The One Ring™, make Bilbo vanish at the turn of a dial and recreate the dragon-firework scene with interchangeable heads for Merry and Pippin
Packed with film-themed details ⁠– Includes Gandalf’s horse and cart, fireworks, a firework dragon figure, the Party Tree, party pavilion and Bilbo’s book, which can be displayed open or closed
Home office gifts for film lovers ⁠– Treat yourself or give this LEGO® Icons building set as a gift for adult fans of The Lord of the Rings™ film trilogy
Includes printed and digital building instructions – The LEGO® Builder app features a digital version of the printed building instructions included with this LEGO Icons construction set
LEGO® building kits for adults – This LEGO Icons project is part of the inspiring range of LEGO creative building sets designed specifically for adults
Dimensions – The model of The Shire™ in this 2,017-piece building set measures over 20 cm (7.5 in.) high, 45 cm (17.5 in.) wide and 27 cm (10.5 in.) deep

Frequently Asked Questions about The Lord of the Rings: The Shire™

What is the best price for LEGO The Lord of the Rings: The Shire™ (Set 10354)?

LEGO The Lord of the Rings: The Shire™ (Set #10354) is currently priced at £229.99 on LEGO.com. We continuously monitor prices across multiple UK retailers to find you the best deals.

How many pieces are in LEGO set 10354?

LEGO The Lord of the Rings: The Shire™ (Set #10354) contains 2,017 pieces. At the LEGO.com price of £229.99, that works out to approximately 11.4p per piece.

What age is LEGO The Lord of the Rings: The Shire™ suitable for?

LEGO The Lord of the Rings: The Shire™ (Set #10354) is recommended for ages 18+. This set is part of the LEGO LEGO® Icons theme. View all LEGO® Icons sets and deals.

Where can I find the building instructions for LEGO The Lord of the Rings: The Shire™?

You can download the official building instructions for LEGO The Lord of the Rings: The Shire™ (Set #10354) for free from LEGO.com. Download the building instructions here. The instructions are available as a PDF and can be viewed on any device.

Where can I buy LEGO The Lord of the Rings: The Shire™ in the UK?

LEGO The Lord of the Rings: The Shire™ (Set #10354) is available from LEGO.com at £229.99. We're monitoring other UK retailers for availability. Check our recent price drops for updates.

What is the lowest price ever recorded for LEGO The Lord of the Rings: The Shire™?

The lowest price we've recorded for LEGO The Lord of the Rings: The Shire™ (Set #10354) is £229.99 at LEGO.com in January 2026. That's 0% off the LEGO RRP of £229.99. Track the latest movements on our LEGO price history page.

Is LEGO The Lord of the Rings: The Shire™ being discontinued or retiring soon?

LEGO The Lord of the Rings: The Shire™ is currently a LEGO Exclusive, which means it's only sold by LEGO and a small number of official partners. Exclusives typically have a longer retail life than mainline sets, but once retired they appreciate quickly on the secondary market. Browse our list of retiring LEGO sets to see what else is on the way out.

Is LEGO The Lord of the Rings: The Shire™ good value for money?

Comparing piece-count to price across the LEGO LEGO® Icons theme, this set scores 7.0 / 10 for value. That works out to about 11.4p per piece. That puts The Lord of the Rings: The Shire™ in the top tier of LEGO® Icons sets for raw build value — you're paying noticeably less per brick than the theme average. Compare against other contenders on our best-value LEGO sets page.