Exclusives2x PointsAges 18+

Optimus Prime (10302)

Name: Optimus Prime
Brand: LEGO
SKU: 10302

Prices last checked: 28 October 2026 at 08:10

LEGO.com4.3(4)Amazon4.61,508 pieces · 10.0p each

Available From

Cheapest right now

£150.71€179.99

Amazon DE

Save £9.28

6% under £159.99 RRP

Go to Amazon DE

+ €4.00 delivery · priced in EUR, converted at the ECB rate of 23 Oct 2026

Its price range since we started watchingtoday is mid range

£119.05 lowest£160.00 highest

Also available

Amazon UK

Marketplace sellers only

Argos

Not re-checked since 13 May 2026

£160.00

Amazon FR

Not re-checked since 1 Oct 2026

€183.59

LEGO.comOfficial

Sets the RRP everything else is measured against

£159.99

Buy

It was £119.05 at Amazon UK in July. Checked 20 times over 274 days · average £139.47.

Building Instructions Brickset

Price Analysis

Lowest Price Ever

£119.05

at Amazon UK · Jul 2026

Average Price (12mo)

£139.47

Current vs Average

+4.0%

Above average

Best Month to Buy

July

Value Score

8.0/10

Price-per-piece vs theme avg

The lowest price we've recorded for Optimus Prime is £119.05 at Amazon UK in July 2026. The current price is 4.0% above the 12-month average of £139.47. Historically, July tends to offer the best prices for this set.

Price History & Buying Verdict

VerdictNo strong signal yet

•On price-per-piece, this is one of the better-value sets in the LEGO® Icons range (value score 8.0/10 vs theme average).

We've been tracking the price of LEGO LEGO® Icons Optimus Prime (1,508 pieces) for 274 days, recording 20 data points across LEGO.com and major UK retailers. Over that period the price has dropped 6 times below previous levels, with the lowest price ever recorded being £119.05 at Amazon UK in July 2026.

The 12-month average sale price for set 10302 works out to £139.47 — that's 12.8% below the LEGO RRP of £159.99. The highest price we recorded across our tracked retailers was £160.00, giving a range of about £40.95 between the cheapest and most expensive observation.

Amazon UK has run the most price drops on this set in the period we've tracked, making it the retailer most worth watching for short-term deals. Historically, July has produced the lowest average prices for Optimus Prime, so if you're not in a hurry it's worth bookmarking the page closer to that window.

Want to see how LEGO Optimus Prime (set 10302) compares against other sets? Browse the best-value LEGO sets or check the full price-history tracker.

Description

Optimus Prime (10302) is a LEGO LEGO® Icons set with 1,508 pieces, with an RRP of £159.99. With a value score of 8.0/10, this set offers excellent value compared to other LEGO® Icons sets.

Optimus Prime. Leader of the heroic Autobots. And now an impressive 2-in-1 LEGO® build for Transformers fans. Awaken your passion for the Transformers universe with this rewarding building project for adults as you craft all the details of an iconic robot.

Hiding in plain sight
Just like the beloved original, this Optimus Prime model converts from a robot to a truck and back again. Admire the 19 points of articulation in robot mode and open the chest chamber to store the Autobot Matrix of Leadership. Attach the jetpack in robot mode and place the ion blaster and Energon axe in the Autobot’s hands. Other authentic accessories include an Energon cube and optional waist panel. Add the plaque to display your passion for Transformers with pride.

Welcome to your zone
Spend quality time with premium LEGO buildable model sets for adults. This set makes an immersive project for you or a top gift idea for anyone who loves Transformers collectibles.

Features

Build a Transformers icon – Enjoy quality time crafting all the details of this LEGO® Optimus Prime (10302) model
Converts from robot to vehicle – Just like the much-loved original, this LEGO® Optimus Prime replica switches between a robot and a truck
Authentic accessories – Relive Transformers sagas with accessories that include the ion blaster, Autobot Matrix of Leadership, an Energon axe, Energon cube and jetpack
For Transformers fans – This LEGO® Optimus Prime collectible model is designed especially for adults looking for their next immersive project
Display with pride – Includes a display plaque so you can pay tribute to your passion for Transformers
19 points of articulation – Explore all of Optimus Prime’s movements. Open the chest chamber to store the Autobot Matrix of Leadership
Dimensions – In truck mode, the model measures over 5.5 in. (15 cm) high, 10.5 in. (27 cm) long and 4.5 in. (12 cm) wide. In robot mode, the model stands over 13.5 in. (35 cm) tall
A project for adults – This LEGO® set is part of a range designed for adult building fans who love stunning design, intricate details and elegant architecture
Quality materials – LEGO® building bricks are manufactured from high-quality materials. They’re consistent, compatible and connect and pull apart easily every time: it’s been that way since 1958
Safety ensured – With LEGO® pieces, safety and quality come first. That’s why they’re rigorously tested, so you can be sure that this model is robust

Frequently Asked Questions about Optimus Prime

What is the best price for LEGO Optimus Prime (Set 10302)?

LEGO Optimus Prime (Set #10302) is currently priced at £159.99 on LEGO.com. We continuously monitor prices across multiple UK retailers to find you the best deals.

How many pieces are in LEGO set 10302?

LEGO Optimus Prime (Set #10302) contains 1,508 pieces. At the best available price of £179.99, that works out to approximately 11.9p per piece.

What age is LEGO Optimus Prime suitable for?

LEGO Optimus Prime (Set #10302) is recommended for ages 18+. This set is part of the LEGO LEGO® Icons theme. View all LEGO® Icons sets and deals.

Where can I find the building instructions for LEGO Optimus Prime?

You can download the official building instructions for LEGO Optimus Prime (Set #10302) for free from LEGO.com. Download the building instructions here. The instructions are available as a PDF and can be viewed on any device.

Where can I buy LEGO Optimus Prime in the UK?

LEGO Optimus Prime (Set #10302) is available from 1 UK retailer including Amazon DE. Prices range from £150.71. It's also available directly from LEGO.com at £159.99.

What is the lowest price ever recorded for LEGO Optimus Prime?

The lowest price we've recorded for LEGO Optimus Prime (Set #10302) is £119.05 at Amazon UK in July 2026. That's 26% off the LEGO RRP of £159.99. Track the latest movements on our LEGO price history page.

Is LEGO Optimus Prime being discontinued or retiring soon?

LEGO Optimus Prime is currently a LEGO Exclusive, which means it's only sold by LEGO and a small number of official partners. Exclusives typically have a longer retail life than mainline sets, but once retired they appreciate quickly on the secondary market. Browse our list of retiring LEGO sets to see what else is on the way out.

Is LEGO Optimus Prime good value for money?

Comparing piece-count to price across the LEGO LEGO® Icons theme, this set scores 8.0 / 10 for value. That works out to about 11.9p per piece. That puts Optimus Prime in the top tier of LEGO® Icons sets for raw build value — you're paying noticeably less per brick than the theme average. Compare against other contenders on our best-value LEGO sets page.